How Partnerships with Radio Can Change Kid’s Health
Contributor: Fleur Voruz, Senior Director, Programs (Media), Children’s Miracle Network Hospitals No one ever expects to need a children’s hospital, yet every day, thousands of kids enter a children’s...
View ArticleRadio Reaches an Underserved and Wealthy Consumer Group
Author: Annette Malave, SVP/Insights, RAB When it comes to consumer groups, most businesses focus on reaching millennials or the upcoming Generation Z. While these groups may be seen as influencers as...
View ArticleUse Radio to Gain the Attention of Back-to-School Shoppers
Author: Annette Malave, SVP/Insights, RAB It is summer! It’s the time of year for backyard parties, days at the beach and back-to-school shopping. While it may be hard to believe, families are already...
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The Three Holidays of America Under Inflation
Contributors: Maxine Gurevich, SVP/Cultural Intelligence and Steve Grant, SVP/Human Intelligence, Horizon Media While the National Retail Federation reports that the 2021 holiday sales grew 14.1% from...
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Radio and That ‘Just Right’ Feeling
Author: Annette Malave, SVP/Insights, RAB “Ahhhh, this chair is just right.” Goldilocks knew exactly what was comfortable to her. How many of us have understood that statement whenever we looked at,...
View Article2022 – The Year of Local
Author: Annette Malave, SVP/Insights, RAB Businesses. Retailers. Restaurants. Community. There has been incredible focus on everything local as consumers looked around and realized the role and impact...
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